Curiosity

It is like with any other thing - you are motivated to the things that truly captivate you, that actually interest you. It is the same with us - curiosity towards media and marketing is something that really gets us going. There is always something new, there is always something old and there is always something a bit frightening. That little shake you get, when starting a new media campaign, is always good. It encourages to be super careful, which in turn minimalizes the room for error, sets assumptions for testing different hypothesis and improving media results.

I have no special talent. I am only passionately curious.
— A. Einstein

Constant development