AlterMedia is an alternative media agency for small and medium sized companies. We choose the most effective media channels for our clients business goals. Compared to a regular media agency, the alternativity of us comes from the fact that 95% of the time our first channels in a media plan is Google or Facebook. This comes from a simple reason - that approach has proven to work the best! Additionally there can be other media channels as well, according to the goals.
We do not usually care about the impressions or clicks of an ad (except branding ads), what we care about is inquiries and sales. We wish that every step we take would increase our clients business goals. Everything else is secondary.
AlterMedia founders knowledge of digital media, dates back to the year 2008, when Google Adwords was just starting to gain popularity and Facebook ad platform had publicly only been around for about one year. Basically you can say that we have grown up with Google and Facebook advertising possibilities.
It is like with any other thing - you are motivated to the things that truly captivate you, that actually interest you. It is the same with us - curiosity towards media and marketing is something that really gets us going. There is always something new, there is always something old and there is always something a bit frightening. That little shake you get, when starting a new media campaign, is always good. It encourages to be super careful, which in turn minimalizes the room for error, sets assumptions for testing different hypothesis and improving media results.