Facebooki Banner Advertising

Facebook banner advertising is probably the best possible banner advertising channel out there. This has been proven by hundreds of our campaigns. The charm and success of it comes from a really precise targeting capabilities, as well as peoples fond of using Facebook. Lets be honest, who of us has not found ourselves scrolling through Facebook feed for too much. Even if you are not one of the 1.7 billion users of Facebook, then your clients are surely there, even B2B clients!

 

What to use for

  • To increase the number of inquiries
  • To increase sales
  • To increase brand awareness

Example calculation

  • Budget 1000€
  • Price per 1000 views (CPM) 3€
  • Cost per click (CPC) 0,5€
  • Clicks to inquiries (conv.) 2%       => 333 333 ad impressions        => 2000 clicks on ads                  => 40 sales

Facebook Remarketing

In Facebook, it is possible to show ads to people who have previously visited your website (remarketing). It is a very powerful tool for cost-effective advertising targeting. In addition to the website visitors, it is also possible to target people in your contact base through their email address or telephone number. For real! The results speak for themselves.

 

What to use for

  • To close sales
  • Selling to regular customers
  • To increase brand awareness

Example calculation

  • Budget 1000€
  • Price per 1000 views (CPM) 2€
  • Cost per click (CPC) 0,3€
  • Clicks to inquiries (conv.) 2%        => 500 000 ad impressions       => 67 sales

Facebook Boost Post Advertising

It is known that not all of your Facebook page posts get to all of your fans timeline. Facebook boost post gives you the opportunity to do that. Even more than that - it is possible to target your post to a specific target audience or for example to all of your website visitors. Boost post gives the opportunity, that your thoroughly written post actually reach the right people, so that the posts will not just stay on your companies Facebook page.

 

What to use for

  • To reach your Facebook target audience
  • To increase brand awareness

Example calculation

  • Budget 1000€
  • Cost per post click 0,4€                   => 2000 clicks on ad                   => 100 new fans                         => 100 post likes                        => 30 post shares

Facebook Page Like Advertising

It does not matter if you have 100, 1000 or 10 000 fans on Facebook - what matters is, if those people actually are interested in your products or services. Facebook page like ads give an opportunity to reach a predefined target audience, based on interest, age, gender etc and through that increase the number of your fans/client base.

 

What to use for

  • To increase your Facebook fanbase
  • To increase brand awareness

Example calculation

  • Budget 1000€
  • Cost per 1000 views (CPM) 3€
  • Cost of a new fan (CPC) 0,5€         => 333 333 ad impressions          => 2000 new fans

Facebook Video Advertising

If you have invested your time and money on making a video clip for your company, it would only make sense to show it to people too. Facebook video ads give a possibility to reach hundreds of thousands of viewers cheaply. One picture can speak a thousand words, imagine what a video can do then?

 

What to use for

  • To increase brand awareness
  • To reach a large group of people

Example calculation

  • Budget 1000€
  • Cost per view (CPV) 0,03€
  • Price of a new fan (CPC) 0,5€     => 33 333 video views

Facebook Lead Advertising

Having a strong client contact portfolio is a great treasure to have for a company. Facebook lead advertising gives an option for you to collect useful client contacts, straight through Facebook. Give the clients a chance to get useful information about your company and at the same time increase your client contact portfolio without too much effort. Start collecting leads today!

 

What to use for

  • Collecting clients email addresses
  • Collecting clients telephone numbers

Example calculation

  • Budget 1000€
  • Cost per click (CPC) 0,5€
  • Clicks to contacts (conv.) 20%      => 400 new email addresses/telephone numbers

What others say about us

 

Achieving maximum results”

AlterMedia has helped us find working online solutions for marketing our international software. Their created campaigns were well planned out and the managing of our advertisements ensured maximum results. The transparent and thorough reporting through the whole campaign period, needs to be recognised too.

— Henno Olljum, CEO of Miratag.com

„Personal approach and results oriented"

Our cooperation with AlterMedia has not been significantly long yet, but i respect highly the fast, professional and operative reaction of AlterMedia, towards us and our clients needs, as well as the effective solutions offered by AlterMedia. Personal approach, results oriented and at the same time a practical mindset are the sides that make AlterMedias team a really enjoyable partner to have.

— Kaja Urb, marketing director of BBQ Catering OÜ

I am really happy with the results right now"

I am really happy with the results right now. I can see that our invested advertising spend is bearing fruit and is actually bringing money back to us. Lets keep at the level we are at right now and keep doing what you are doing, because it is working. Of course you can always do better as well :).

— Danel Niinemäe, board member of FS Teenused OÜ

 

Do you need assistance with Facebook advertising?

Advertising in Facebook can seem simple at a first glance. The fact of the matter is that it is also possible to lose and gain money there. It all depends on the strategy, implementation and managing of the campaign.

Facebook possibilities are actually quite large:

  • 12 campaign types
  • 7 ways to create a target audience, which in turn spreads to hundreds of sub-selections
  • 5 ad positions
  • 4 campaign bidding optimization options (automatic as well as manual)
  • 2 ad formats with three media types

Creating and managing Facebook advertising strategies effectively is our bread and butter. We are more than happy to share it with your company. All you need to do is get in touch with us. Do it already today, because your competitors have been in Facebook for a long time already!