Google AdWords Search Advertising 

Google Adwords search advertising gives your company the possibility to be there for your clients right when they search on Google for your products or services. You only pay when a customer has clicked on the ads and gone to your website or called you. Google Adwords shows how many people see your companies ads and how many of them visit your website. It is possible for us to measure actual sales and the profitability of the advertisement, based on the ads performance.

 

What to use for

  • To increase sales
  • To increase the number of inquiries

Example calculation

  • Cost per click 0,4€
  • Budget 1000€
  • Clicks to inquiries (conv.) 2%       => 50 sales

Google Banner Advertising

Google banner advertising (Google Display) gives your company the possibility to be visible for your clients on more than 2 million website in the internet. It is possible to target those ads to a very specific target audience, based on their demographic data, behaviour patterns, interests and websites that they might visit. All of this gives the possibility of getting the most profitable clients for your company.

 

What to use for

  • To increase brand awareness
  • To reach a large group of people

Example calculations

  • Budget 1000€
  • Cost per 1000 views (CPM) 0,5€
  • 2 million ad impressions

Google Remarketing

Google remarketing gives the possibility to show ads to people who have already visited your companies website previously and have shown an interest to your products or services. Remarketing should be a vital part of every companies marketing plans. Every marketing specialist and entrepreneur knows that the decision to buy a product or service, is not made based on the first advertisement the customer sees - the person needs to have several contacts with the company. So we will prepare your potential clients for a sale and we will increase your brand value.

 

What to use for

  • To close out sales
  • To increase brand awareness
  • Selling to regular customers

Example calculations

  • Budget 1000€
  • Cost per 1000 views (CPM) 0,5€
  • Cost per click (CPC) 0,2€
  • Clicks to inquiries (conv.) 1%     => 2 million ad impressions         => 50 sales

Google Gmail Advertising

Google Gmail ads (GSP - Gmail Sponsored Promotions) gives your company the possibility to reach peoples Gmail mailboxes, with your advertising message. Knowing that e-mail marketing has one of the highest ROI of possible marketing channels, then Gmail advertising is one possible option. Finding the right target audience is similar to that of Google Display ads - choosing the right demographics, keywords, topics, location, devices etc. What makes it really exciting is that you can target users that get letters from your competitors e-mails.

 

What to use for

  • To increase sales
  • To increase brand awareness

Example calculation

  • Budget 1000€
  • Cost per 1000 views (CPM) 8€ (?)
  • Cost per click (CPC) 0,1€
  • Clicks to inquiries (conv.) 0,5%        => 125 000 ad impressions     => 10 000 clicks on ads                  => 50 sales

Google YouTube Video Advertising

Video marketing is growing popularity strongly - thats a fact. YouTube video advertising gives the possibility to show advertising videos before actual video clips, as well as on the website as banners or on YouTube search engine. You only pay per video views (min. 30 seconds of video views or clicks to website). The videos can be targeted to the audience, based on age, gender, interests etc.

 

What to use for

  • To increase brand awareness
  • To reach a large group of people

Example calculation

  • Budget 1000€
  • Cost per video view (CPV) 0,03€    => 33 333 video views

What others say about us

 

„Personal approach and results oriented"

Our cooperation with AlterMedia has not been significantly long yet, but i respect highly the fast, professional and operative reaction of AlterMedia, towards us and our clients needs, as well as the effective solutions offered by AlterMedia. Personal approach, results oriented and at the same time a practical mindset are the sides that make AlterMedia's team a really enjoyable partner to have.

— Kaja Urb, marketing director of BBQ Catering OÜ

I am really happy with the results right now"

I am really happy with the results right now. I can see that our invested advertising spend is bearing fruit and is actually bringing money back to us. Lets keep at the level we are at right now and keep doing what you are doing, because it is working. Of course you can always do better as well :).

— Danel Niinemäe, board member of FS Teenused OÜ

Achieving maximum results”

AlterMedia has helped us find working online solutions for marketing our international software. Their created campaigns were well planned out and the managing of our advertisements ensured maximum results. The transparent and thorough reporting through the whole campaign period, needs to be recognised too.

— Henno Olljum, CEO of Miratag.com

 

Do you need assistance with Google adwords advertising?

Most entrepreneurs have heard about Google Adwords search advertising. Many have even tried it out. But only a few have done it successfully. The main reason for failure is mainly poor preparation and almost no work on managing the campaign. A lot of the campaigns do not even have goals set up, which means they do not measure sales and inquiries results. If it is not done, it is highly likely that most of the campaigns will fail, because there are no ways to measure the campaigns for optimization and to measure results in euros.

We have been working with Google Adwords since 2008. We know what works there, how to measure and maximize results. Get in touch with us, if you are looking for a dependable and professional Adwords partner.